Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun Something that elicits a strong emotional response or reaction.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun idiomatic a
central issue ,concern orcharacteristic , especially one thatmotivates people to make achoice - noun idiomatic, marketing the
principal desire that asalesman needs to "hit " in order to make asale
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