Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun Something that elicits a strong emotional response or reaction.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun idiomatic a central issue, concern or characteristic, especially one that motivates people to make a choice
  • noun idiomatic, marketing the principal desire that a salesman needs to "hit" in order to make a sale

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